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WebXR

Browser-based product configurator

A WebXR showroom letting buyers rotate, customise and place industrial equipment in their own space — no app install.

Industrial equipment manufacturerClient
2024Year
View disciplinePrimary service
3.1xtime on page
+18%add-to-cart
0app installs needed

Challenge

Sales relied on site visits and static PDF spec sheets. Buyers could not visualise scale or options without flying engineers to site.

Solution

Web-based 3D configurator with real-time pricing, AR placement on mobile, and CRM hand-off when a buyer requests a formal quote.

Results

  • Configurator sessions averaged 4.2 minutes vs 1.3 on the old product pages
  • Quote requests from digital channels rose 18%
  • Works on mid-range Android — no native app maintenance

Stack

Three.jsWebXRNext.jsglTF pipelineVercel

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