WebXR
Browser-based product configurator
A WebXR showroom letting buyers rotate, customise and place industrial equipment in their own space — no app install.
3.1xtime on page
+18%add-to-cart
0app installs needed
Challenge
Sales relied on site visits and static PDF spec sheets. Buyers could not visualise scale or options without flying engineers to site.
Solution
Web-based 3D configurator with real-time pricing, AR placement on mobile, and CRM hand-off when a buyer requests a formal quote.
Results
- Configurator sessions averaged 4.2 minutes vs 1.3 on the old product pages
- Quote requests from digital channels rose 18%
- Works on mid-range Android — no native app maintenance
Stack
Three.jsWebXRNext.jsglTF pipelineVercel
More work
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